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Case study · Brand identity

Abrick Capital

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Real estate investment for athletes, built like a block.

Client
Abrick Capital
Location
Madrid
Sector
Real estate · Investment
Role
Creative direction
Services
Identity, guidelines, website
Abrick Capital, brand identity, image 1
01

Intro

Abrick Capital advises athletes, individuals and institutions on real estate investment in Spain, from finding and financing a property to running it as a furnished mid-stay rental. They needed a brand that felt trustworthy and modern.

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02

The idea

An A built like a block. The symbol reads as a letter, a brick and a building, and its window becomes a family of pictograms. DM Serif Display gives the wordmark warmth; Work Sans keeps everything else clear.

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03

In use

From keys and brass plaques to construction hoardings, the website and the welcome in a Madrid flat.

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