CAMP Scholarship

CAMP helps Latin American student-athletes earn sports scholarships at US universities. The old badge was detailed and hard to read on kit, screens and small sizes. We rebuilt the brand around one bold, slanted wordmark and a single line: Tu deporte es tu pasaporte.

What’s left when you strip it back? The name. A heavy slab wordmark on a forward slant, cut into a badge that holds up on a jersey, a favicon and a billboard. Bebas Neue for headlines, Heebo for text, navy with cyan and red for energy.

A one-page site that takes an athlete from first look to applying: how the process works, the next camps, real stories and every sport on offer, all pointing to one action, Evaluar mi perfil. The same slab type, navy, cyan and red, on desktop and phone.

Built to work everywhere an athlete meets the brand: scholarship letters and event badges, info sessions and fair booths, street posters and kit.