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Case study · Brand identity

Miel de Aiguá

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Organic honey from Finca La Viviana, Aiguá, Uruguay.

Client
Finca La Viviana
Location
Aiguá, Uruguay
Sector
Organic honey
Role
Brand design
Services
Identity, packaging, print
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01

Intro

Miel de Aiguá is unfiltered organic honey from native wildflowers, from Finca La Viviana in the Sierra de Valdivia, Aiguá, Uruguay.

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02

The idea

The mark is the farm itself. Its shape is the outline of the land at Finca La Viviana, holding an FV monogram. A serif wordmark, an arched tag, a round seal and the line of the Sierra de Valdivia build the rest, in olive, moss, honey, sky, stone and rust.

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03

In use

Jar labels in three colourways, hang tags and lid seals, cards, a gift box, a tote and a sign at the farm.

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